I stumbled on the most amazing calendar from Russia created by the powerhouse Sahar agency and creative director Ann Gavriljuk. The “Friday/Weekly calendar was part of REVO energy drink promotional event, a pop-art collage exhibition at the Collection gallery in Kiev. It has won some accolades including where I found them, a nomination on the graphic design “Short-list” for the KAKADU AWARDS, the Ukrainian national creative competition.

From their site:
“Pop-art collages exhibition «REVO 52» took place at «Collection» gallery from January 23d to 28th. More than hundred people visited this exposition, dedicated to great weekly celebration – Mistress Friday, right after opening.
29 January 2009”

“Since the moment of opening «REVO 52» exposition in «Collection» gallery, absolutely Friday atmosphere took over – REVO, pop-corn, music, beautiful smiling people, collages, flashes, calendars, colorful details, REVO & pop-corn once more… That´s why everybody decided to go on without officialpart: for Friday spirit and officialism are incompatible. Why should we spoil our party?:-) Weekend wilderness took everyone´s mind over. Authors were pleased with spectators attention, and guests liked the atmosphere of joyful art-party, which absolutely could become a theme for the 53d collage.
«REVO brand communications are courage and recklessness, joy and fun, art, collage and friday party. So time, place and mood of collage presentation were absolutely right: exhibition was live, daring and reckless – in a brand mood. Friday rules!» – this is cheerful resolution from Irina Mettus, PR and communications director.”

“Ann Gavriljuk, Sahar creative director: «REVO project is like bright flashes, coming one by one. Everything happened in a blink. Idea of Fridays calendar was born in a second, without a brief. Friends from «New Products» took it up with no doubt – they feel their brand and audience really good.We also quickly defined calendar style – collages, of course – bright and crazy, like Friday itself. Almost all creative department was working on a tight timetable – 52 collages in 1,5 months! This project became real fun for authors – each collage was literally lived through. Interesting: when clients saw calendar, they immediately decided to double number of copies.But that still was not enough, ´cause everybody wanted to get calendar. We got the point that doubling won’t solve the problem. That´s why we decided to throw «REVO 52» exhibition. This idea was taken up by client, calendar-hunters and «Collection» gallery. That´s how we came up to this solemn event – collages exposition in art-gallery. Our guests got their long-expected calendars and friday party, authors got creative recognition and inspiration.”

DOWNLOAD CALENDAR

— Anthony P. Munoz
apmunoz.com

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