Boulder, Colorado shoe company Newton Running partnered with TDA Advertising and Design to come up with a packaging solution to help them make their shoes even less of an impact on the environment. The new package is a molded design that uses 100% post consumer recycled material. The shape of the carton fits the shoe eliminating the need to pack it with tissue paper. Instead of stuffing the shoes with even more paper, the company includes a pair of socks in one and a reusable shoe bag in the other.

– thanks The Dieline

— Anthony P. Munoz